Creating a Marketing Distinction

May 22, 2018 | Filed under: Business

It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors.

If you think of solid companies, they often have a unique distinction in the marketplace that sets them a part from the competition, or makes them very memorable. Remember these companies:

  • We are number 1.
  • We try harder.
  • The choice of a new generation.
  • Pizza 30 minutes or free.
  • Nordstrom’s. No questions asked return
  • Mountain fresh.

Marketing distinction is usually, a key reason folks want to use your service. It might be:

  • 24 hour customer service (and your competitor has 12 hours service).
  • Unique delivery Books getting download or immediate access.
  • Specialized We only do brakes (nothing else).
  • Full We are the one stop for all your financial needs.
  • We are the best in the market.
  • 100% money back guarantee.
  • We support your product, for 1 year.
  • Emotional Freedom. Sex. Love. Achievement.

Strategy: Research existing businesses for distinction, then make your better.

A good idea to begin is to look for successful businesses in your area of expertise, and duplicate their successful market distinction. What is working in the market? What do you like in a service? What else would make it easier, cheaper, and more desirable? What would make you try the service or put your fears to rest? What would make you unique, different, or better than the rest? Perhaps:

  • We will not be under
  • We are the most expensive and here is why…Quality and service
  • Instantly available on
  • 10 year The best in the industry.
  • Always in stock for your
  • 90 day no questions, 100% money back
  • We only use, the 10% of the…..

What is your market distinction? Make it clear and to the point. Don’t try to be all things to all people. Focus on one or two:C

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