Spent an hour on the phone with my friend Jay Abraham talking some potential business together.
Reminded me of the GREAT stuff he teaches about Marketing and Growing a Business. Lessons Like his Keys to success in Your Marketing Genius:
-Forget Institutional marketing
-Sell, don’t just entertain.
-Offer more than competition.
-Past direct mail, gives us a hint.
-People respond the same way for 100 years.
-Be specific no general.
-Tell a story.
-Make it irresistible.
-Include back end selling.
-Use education to sell.
-Better marketing is great leverage.
-Craft a Marketing message like a sales call.
-Tell them how great the product or service (post sale).
-Use risk reversal. guarantee.
All great ideas for your marketing or reminders.