Articles to Read

Marketing

Branding, Naming and Message

Recently, I have been considering doing another Seminar Company. Therefore, thinking about:  Mission of the company. Domain names. Company name. Direct and indirect messages. USP. Unique Selling Principle. Distinction.Legal protection. Potential logo (images). Position in the market.  That’s a lot for a company name, logo and domain name to convey.  So. Going over my notes, cheat sheets, and name game, to come up with the perfect name.  OK. Maybe version one names. Things do [Read More Now...]

Keys to a Good Ad

It does not matter if you are writing: a classified ad, newspaper ad, sales page, landing page, direct mail piece, webinar, or flyer, there are certain keys that are common and make a successful AD. A key to success is often: Grab Attention. This is often done with a Grabber Headline. Something that is curious, dynamic, results driven, or a HOOK. A reason to read more. I have hundred of grabber headlines. Most I did not create I borrowed. Once that grabbed my attention, So, i can use them on some future ad. A few years ago, I found a COOL web [Read More Now...]

Words are Magic!

Does not matter, if you are talking one on one, to group, or through some sort of marketing (Radio, Email, Website, or Landing pages). Words can compel action. Change an attitude. And Inspire people to action. it’s easy powerful right strength proven results a real find achieve dynamic guaranteed covered winning product demonstrated love business health friends success great the absolute cool hard evidence simple benefit don’t lose assure you proven brand new scientific dollars the best for your family feel good a treasure your home new [Read More Now...]

Branding a Company

Recently, I have been considering doing another Seminar Company. Therefore, thinking about:  Mission of the company. Domain names. Company name. Direct and indirect messages. USP. Unique Selling Principle. Distinction.Legal protection. Potential logo (images). Position in the market.  That’s a lot for a company name, logo and domain name to convey. J So. Going over my notes, cheat sheets, and name game, to come up with the perfect name.  OK. Maybe version one names. Things do [Read More Now...]

Sales Code: The Power to Influence

My friends know, I wrote a sale book in 2012. A workbook, that I use to give to Sales People and Speakers to help them get better. Well. I turned it into book in 2019. In the middle of getting the inventory to Amazon. But available at Shopify. In the book you will learn how to: Grab Attention Quickly. Qualify folks in minutes with the right questions. Understand the 4 types of people in the world and there motivation. 15 plus closing techniques. Kill objections in minutes. Long before they show up. Stories and scripts that work. Subliminal [Read More Now...]

FREE Newsletter?

Strategy: Incorporate a FREE newsletter to capture emails and provide a re-marketing opportunity. One of the best strategies is to use free newsletters to capture a person’s email and provide the opportunity for repeat marketing. If fact you want to have a specific marketing plan for turning “prospects” (solicited emails) in to customers. 6-12 step processes to ensure you maximize the database. The steps may look like this: Initial Contact. Respond to the first email with a thank you letter. The letter will highlight important features [Read More Now...]

Colors have Hidden Meanings

You can have a great idea or distinction but damage the company, by picking the wrong colors, fonts, or image for your business. Your image has to match your message. So let’s look at colors and print considerations for specific messages.  Color Meaning/Emotion  Red Passion, excitement, rage, intensity and action  Orange Warm, jovial and energetic  Yellow Caution, cheerful, health, clean and inspiration  Green Cool, natural, refreshing, and peaceful.  Blue Cold, relaxing, and stable  Purple Dignified, [Read More Now...]

Marketing Distinction

Strategy: Establish a strong marketing distinction. It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in the marketplace that sets them a part from the competition, or makes them very memorable. Remember these companies: Hertz. We are number 1.Avis. We try harder.Pepsi. The choice of a new [Read More Now...]

The Name Game

Strategy:Use the namegame topick a name foryour company and or product. I had the rare privilege of working with over 50 plus millionaires. One of them had a cool way of picking names for products. He showed it me one meeting, and I refined it into the NAME GAME. Recently a few ice hockey friends and I were at an adult ice hockey tournament in Las Vegas. We go to 2 or 3 tournaments, each year as a team. Any way after the games, we were enjoying a relaxing drink and complaining about what we did not like about hockey tournaments. In particular [Read More Now...]

21 Free or Inexpensive Marketing

21 Free or Inexpensive Advertising and Marketing Strategies I was teaching a business workshop recently, and someone asked, If you had a limitedbudget for marketing what would you do? Well, I have as an entrepreneur, had limitedbudget a few dozen times, and the following strategies have always served me well. They WORK! 1. Write articles about related information in publications (i.e., web sites, article submission sites, trade journals, newspapers, local papers and professional publications). 2. Contact your local community cable station [Read More Now...]