Articles to Read

Need a Second Income Stream? OR want a better ROI on your investments? Consider Learning to TRADE

The average rate of return, over a 100 years in the stock market is about 7% a year. Not terrible, but not GREAT. A few well chosen strategies (that are simple), can give you a much better result. Dogs of the DOW. A simple once a year balancing of your stock holdings. AND only 5 or 10 stocks. Dogs has done approximately 18% per years, since 1973. A GREAT strategy, for passive investing. Now if you want to do better, consider Covered calls and or Credit Spreads. they are a little more active, but not much. and can earn 18-30 percent (covered [Read More Now...]

5 D’s in Life

The 5 D’s in Life I have had some great mentors, whom have given me outstanding advice, guidance, business, financial and personal success. #Tony Robbins, #Brian Tracy, #Charles Givens, #Ken Blanchard. All have contributed to my life and prosperity. Many have a values, beliefs, and philosophies, that can make a difference in your life an achievement. Some where along the path I learned the Five D’s of Success in life. Thought I would share them. Dream. Most of us get “scripted” by school, parents, or society, to fall in to a mold. [Read More Now...]

Leverage Value Close

Leverage closing uses the power of a prospect’s values to sell them. First, you must know their values. Second, decide if you are going to make a positive statement or a negative statement. Positive to point out the benefit of your products or services. Negative, how not purchasing the product or service go against their values (they will lose out). Let’s say you pride yourself on being intelligent and making sound decisions. This might be a Club personality. Someone who needs to correct/right.  OR a spade (driver) personality, who [Read More Now...]

Ben Franklin Close

Sales tip: Ben Franklin Close Ben Franklin Close (Do this as part of the Education plan). Here is an example from my stock pitch.  Ok. Pull out a blank sheet of paper. Put a line down the center. On the left side write, things I want to learn about trading,. Now help them with the list of things they need to learn about trading. On it should be; Credit Spreads!Butterfly’sIron Condors.SoftwareGainOptionsMoney managementAsset protection.Seasonal trading.Cash flowbetter retirementGive to my kidsTravelLifestyle On the other side. Write [Read More Now...]

Language For Making a Decision

There are certain words, that influence at a core level. Words that sell. You can actual find words that surround certain concepts, like making a decisions. In fact advertisers know, that “framing” their ads, pitch, and closing is very important, so often they use 34 types of Framing: LOSS. Showing what they will lose more than gain. Jay Abraham taught me this years ago, when he told me you have to sell to the negative.GAIN. Demonstrating personal or professional gains by making the decision.STATISTICS. 9 out 10 people do this. 50% are [Read More Now...]

Work the Business, Not in it!

If you want to become an expert you should know that nothing is easy in this world. Whether you want to become an expert cook or a real estate agent you will have to work day in and day out to be the best. If you want to become an expert it will take 10,000 hours of study and work.  If you are planning to do it yourself you will be making the biggest mistake of your life. DIY is not only costly but also it might take you 30 to 40 years to become an expert in a specific field.  If you want to be an expert remember that it is not [Read More Now...]

Marketing thoughts with Jay Abraham

Spent an hour on the phone with my friend Jay Abraham talking some potential business together. Reminded me of the GREAT stuff he teaches about Marketing and Growing a Business. Lessons Like his Keys to success in Your Marketing Genius: -Test. -Forget Institutional marketing-Sell, don’t just entertain. -Evaluate performance. -Offer more than competition. -Past direct mail, gives us a hint.-Test headlines.-People respond the same way for 100 years.-Be specific no general.-Tell a story.-Make it [Read More Now...]

Assumptive Style

Strategy: Develop an assumptive style Every question, comment, explanation, body movement and statement has a closing intent. It is almost an unconscious capacity; a deep inner knowledge that every action must bring you closer to the consummation of the sale. In isolating their skills and techniques, there are five major areas on which closers concentrate, either consciously or unconsciously. They are: AssumptionValue CreationObjection ReductionApplied PressureSequential Action Strategy Develop an assumptive style and language. From initial [Read More Now...]

Treat Yourself Close and Think it Over

Strategy: Use the “treat yourself” close if they are on the fence. Earlier, you read about the contrast close by the suit salesperson. When it came time to decide how many suits, if any, he used this close: If you are like most people, you look after everybody else’s needs first, before your own. I’ll bet you haven’t treated yourself to something you’ve wanted for a long time. Why don’t you be good to yourself today and buy one? After all, you deserve it! Strategy: Confront client for a decision to move forward. The moment of [Read More Now...]

Flat Balls Don’t Bounce

Millionaires are by no means exempt from failures. They have losses, make mistakes in judgment, and screw it up occasionally. They keep a positive attitude, no matter what. They tell themselves, “I will get them next time. I just have to work a little harder or smarter to get a better result.” They know that all they need is a better plan. A new strategy. A better mentor. They also, know a flat ball doesn’t bounce so they keep it pumped up. Maintaining their motivation, even if the score is against them. That is where strategy, [Read More Now...]

How do you Spend or Invest time?

I know. sounds kind of weird, but I have noticed, about myself and others, they either look at time a Cost, or a Benefit. They spend time or invest time. They either waste, or make time productive. A waste of time might be considered: Watching TV. Just cause you are bored. Cleaning the house. Doing laundry. Lawn care. Waiting some place (room, line, car). Lying on the couch. Now, I am not saying leave your house in shambles. Never clean or repair thing. But I am saying, be selective about your time. Your personal time is worth $ 500-1000 an [Read More Now...]

The Power of YES

Listening to my friend Marshall Sylver, do a webinar, and heard “No one gets more by saying no, they get more buy saying yes”. So, what is he doing, well I have not talked to him, but I would suggest, he is creating a reward, buy saying YES, and reinforcing (Yes I deliberately but the word buy, instead of by in that sentence). Influence can happen at a subconscious level.   So how do you do use type of pattern. First, create a reward (or series of stacked rewards) associated with the word yes. Second, create pain with the word no [Read More Now...]

Renting out ASSETS!

We work hard to buy assets. Things like houses, cars, and equipment. What a lot of folks do not know, is that you can often rent these physical asset out for money. Houses. You can rent them out completely or partly. Certainly, you can buy houses and rent them out for cash flow. But there are other alternatives. Rent out while you are gone. Air B and B. Rent out the Garage to other folks for their storage goods. Like a Self Storage facility. Rent out a Room occasionally. Strangely enough you can actually get paid to HOUSE sit for others. All [Read More Now...]

Staying in Peak State

I use to manage salespeople. Telemarketers, Direct door to door, and B2B sales folks. I would notice, when we first brought on new folks, they often did fantastic, but over weeks and months, their performance would drop off. Some of them if we could not correct the problem, we would have to terminate them. It perplexed me. Because often one or two of the new folks would be on the leader board for a month or two, then fall off. After working with these folks, and some times having to do exist interviews. I undercover a regular pattern. It [Read More Now...]

Body Language

Remember, body actions and gestures are not an exact science, but they offer helpful hints. When you think about evaluating people, you must take into account not just the body, but the voice and eyes (the window to the soul). Certainly analyzing your customer will help you, but more importantly consider your own body language. Does your voice break in the middle of your pitch? Do you look nervous when you talk about price? Find below common body language patterns and their interpretation:  Steeple hands (fingertips touching to make a [Read More Now...]

How Brand a Company.

How to Brand a company. Some ideas for YOU! And ME!Recently, I have been considering doing another Seminar Company. Therefore, thinking about: o Mission of the company. o Domain names. o Company name. o Direct and indirect messages. o USP. Unique Selling Principle. o Distinction. o Legal protection. o Potential logo (images). o Position in the market. That’s a lot for a company name, logo and domain name to convey. So. Going over my notes, cheat sheets, and name game, to come up with the perfect name. OK. Maybe version one names. Things do [Read More Now...]

21 Credit Repair or Enhancement Strategies

Strategy #1. Check Your Credit Scores Once Year.  There are basically 3 credit bureaus that track credit rating. Although all use different terms (beacon, emprica, Issac Risk), they basically track: amounts, payment history, activity, type of credit, days late, number of accounts, who gives your credit, if open, or closed, and use of credit. The 3 services are listed below: Credit report accuracy is important as they contribute to your overall “credit score”.  There tends to be [Read More Now...]

Hidden Problems and Desires

Sooner or later, every salesperson comes across a client who seems to have no apparent need for his/her product or service. In the majority of cases, it is not that the client does not have the need, but that they have forgotten about the need. They are simply unresponsive. (Usually a defense mechanism to avoid being sold.) Or, perhaps the client believes they are happy with an existing product. Your responsibility in this situation is to help the client remember his/her problems: to create some level of [Read More Now...]

4 Ways to Save or Make Money (online)

Buy with discounts. You may have heard their ads. A simple prefix your web browser, and you can get discounts, and rebates for purchases you are going to make. It will even find you a lower cost for the same item. Can same your 5 to 10 percent each purchase. College Students. Sell your older textbooks to the next year coming in. or you could use or Used books are for sale there every day.   Research on Line. Lots of folks value your opinion. There are a [Read More Now...]

Give the PROOF

Acceptance of Your Product or Benefit Once you have positioned your benefit, you will want to check and be sure it is accepted. The best way of ensuring your benefit is accepted is to use a test question immediately after the benefit is introduced. If the benefit is not acknowledged, you may have to provide proof or look for another, more powerful benefit to introduce. Strategy: Give acceptable proof if the customer is skeptical. If the prospect is not convinced, make sure you have professional backup or proof. Keep a list of clients. Keep [Read More Now...]

Control the Sales Process

Strategy: Keep control of the sales process. Imagine knowing the answer to every objection and every question. Imagine never being intimidated, flustered or lost. You know everything you say or do brings you closer to the sale. If you do, you are in complete control. The kind of control you must strive for in the sales call/process. To be in control, you must: Manage your personal emotions.Don’t freak out if they say no; have a response.Manage the emotions of your client.Keep them upbeat, positive, and agreeing with you.Respond to [Read More Now...]

Strategy: Use the 4 step simple ad system for writing an ad

A good ad grabs attention, uses features and benefits to sell with a strong emotion, and a call to order. In fact a good ad can be the beginning of a brochure, sales letter or web site page Step 1: Use an effective grabber headline. Actually creating an ad for the ad. A reasonpeople want read more. [Read More Now...]

Multiple Sources of Income

You may have heard this strategy, a few times. Most wealthy people, understand you cannot rely on one income stream. Often the JOB. Just Over Broke. In fact, my wealthy families, create trusts, for kids, where the trust (black box), pays them. In my workshops, I often talk about the “Black Box”. A device, a system, a process, where the ASSET (black box), pays us, and we do not have to work to make money. Our money, the business, or asset makes the money. I heard this first from Robert Allen, at one of his free 2 hour previews. [Read More Now...]

Manage Peoples States

Strategy: Managing State Energy in a workshop ebbs and flows. But you are responsible for managing the energy or state of your students. If they are bored, emotionally down, non responsive, that is your fault, not the content. Either you have to liven up the presentation (group involvement, exercises, jokes, entertainment, or just management them physically). You might try grabbing a book, like Games Trainers Play, McGraw-Hill. Or one of these tactics. Stand up and stretch. Folks get tired or bored just sitting there. So, get them to [Read More Now...]

Strategy: Include your M.D. in your company message and image.

Once you have an M.D. reduce it down to a simple and effective statement and include inyour marketing materials, business cards and advertising. By integrating your message inyour marketing you reinforce the message, ensuring both your clients and employeesunderstand the uniqueness of your business. [Read More Now...]

3 Day Checklist

Strategy: The LIST of things you must do and deal with in a workshop. Ok. I have been working with “newer” speakers. And it appears, a few of them (yes all of them), forget some of the little things, that cause issues and problems. One of them asked me for a checklist. Now intuitively over time, I have a mental checklist, but thought I would try and put it on paper. Build rapport in the first few minutes and hours. They must like you. Similar values, events, and life. Later you must build envy and link your success to education, [Read More Now...]

Killing Apathy!

Apathy can kill your motivation and results. Apathy can be categorized as: Indifference, Unresponsive, Unmotivated, Detachment, and a lack of passion and or actions. Almost paralyses folks. It can be an hour, a day, week, a month or even longer. Progressing to disillusionment and depression. Often leading to in acton. Destroying results, and lives. Every once and awhile, I get that feeling. But don’t let it stay long. I know, what the cost of apathy and in action costs. It cost goals. It cost money. It costs relations. We have to be able [Read More Now...]

Biz Strategy: Establish a strong marketing distinction.

It is not enough to have a good product, service or idea. You must have a better product orreason for people to buy your product. We call this Marketing Distinction. A compellingreason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in the marketplace [Read More Now...]

The 80/20 Rule

Most people, not all, but most, do busy work, not productive work. The focus on the 80 percent that is easy, not the 20 percent that is hard. Or the 20 percent that is going to make a difference in your life. Let me give you a typical to do list for some folks: Shower/Shave, and get ready. Drive to work. Listen to radio. Work 8/10 hours. Do what is urgent, not important. Boss calls, meeting, reports, answering the phone. Grab food. Cook, and clean. Maybe run kids to after school actives. Perhaps, some laundry, yard work, or house cleaning [Read More Now...]
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