Articles to Read

How Brand a Company.

How to Brand a company. Some ideas for YOU! And ME!Recently, I have been considering doing another Seminar Company. Therefore, thinking about: o Mission of the company. o Domain names. o Company name. o Direct and indirect messages. o USP. Unique Selling Principle. o Distinction. o Legal protection. o Potential logo (images). o Position in the market. That’s a lot for a company name, logo and domain name to convey. So. Going over my notes, cheat sheets, and name game, to come up with the perfect name. OK. Maybe version one names. Things do [Read More Now...]

21 Credit Repair or Enhancement Strategies

Strategy #1. Check Your Credit Scores Once Year.  There are basically 3 credit bureaus that track credit rating. Although all use different terms (beacon, emprica, Issac Risk), they basically track: amounts, payment history, activity, type of credit, days late, number of accounts, who gives your credit, if open, or closed, and use of credit. The 3 services are listed below: www.equifax.com www.transunion.com www.trw.com Credit report accuracy is important as they contribute to your overall “credit score”.  There tends to be [Read More Now...]

Hidden Problems and Desires

Sooner or later, every salesperson comes across a client who seems to have no apparent need for his/her product or service. In the majority of cases, it is not that the client does not have the need, but that they have forgotten about the need. They are simply unresponsive. (Usually a defense mechanism to avoid being sold.) Or, perhaps the client believes they are happy with an existing product. Your responsibility in this situation is to help the client remember his/her problems: to create some level of [Read More Now...]

4 Ways to Save or Make Money (online)

Buy with discounts. www.Honey.com You may have heard their ads. A simple prefix your web browser, and you can get discounts, and rebates for purchases you are going to make. It will even find you a lower cost for the same item. Can same your 5 to 10 percent each purchase. College Students. Sell your older textbooks to the next year coming in. www.sellbackyourbooks.com or you could use ebay.com or amazon.com Used books are for sale there every day.   Research on Line. Lots of folks value your opinion. There are a [Read More Now...]

Give the PROOF

Acceptance of Your Product or Benefit Once you have positioned your benefit, you will want to check and be sure it is accepted. The best way of ensuring your benefit is accepted is to use a test question immediately after the benefit is introduced. If the benefit is not acknowledged, you may have to provide proof or look for another, more powerful benefit to introduce. Strategy: Give acceptable proof if the customer is skeptical. If the prospect is not convinced, make sure you have professional backup or proof. Keep a list of clients. Keep [Read More Now...]

Control the Sales Process

Strategy: Keep control of the sales process. Imagine knowing the answer to every objection and every question. Imagine never being intimidated, flustered or lost. You know everything you say or do brings you closer to the sale. If you do, you are in complete control. The kind of control you must strive for in the sales call/process. To be in control, you must: Manage your personal emotions.Don’t freak out if they say no; have a response.Manage the emotions of your client.Keep them upbeat, positive, and agreeing with you.Respond to [Read More Now...]

Strategy: Use the 4 step simple ad system for writing an ad

A good ad grabs attention, uses features and benefits to sell with a strong emotion, and a call to order. In fact a good ad can be the beginning of a brochure, sales letter or web site page Step 1: Use an effective grabber headline. Actually creating an ad for the ad. A reasonpeople want read more. [Read More Now...]

Multiple Sources of Income

You may have heard this strategy, a few times. Most wealthy people, understand you cannot rely on one income stream. Often the JOB. Just Over Broke. In fact, my wealthy families, create trusts, for kids, where the trust (black box), pays them. In my workshops, I often talk about the “Black Box”. A device, a system, a process, where the ASSET (black box), pays us, and we do not have to work to make money. Our money, the business, or asset makes the money. I heard this first from Robert Allen, at one of his free 2 hour previews. [Read More Now...]

Manage Peoples States

Strategy: Managing State Energy in a workshop ebbs and flows. But you are responsible for managing the energy or state of your students. If they are bored, emotionally down, non responsive, that is your fault, not the content. Either you have to liven up the presentation (group involvement, exercises, jokes, entertainment, or just management them physically). You might try grabbing a book, like Games Trainers Play, McGraw-Hill. Or one of these tactics. Stand up and stretch. Folks get tired or bored just sitting there. So, get them to [Read More Now...]

Strategy: Include your M.D. in your company message and image.

Once you have an M.D. reduce it down to a simple and effective statement and include inyour marketing materials, business cards and advertising. By integrating your message inyour marketing you reinforce the message, ensuring both your clients and employeesunderstand the uniqueness of your business. [Read More Now...]

3 Day Checklist

Strategy: The LIST of things you must do and deal with in a workshop. Ok. I have been working with “newer” speakers. And it appears, a few of them (yes all of them), forget some of the little things, that cause issues and problems. One of them asked me for a checklist. Now intuitively over time, I have a mental checklist, but thought I would try and put it on paper. Build rapport in the first few minutes and hours. They must like you. Similar values, events, and life. Later you must build envy and link your success to education, [Read More Now...]

Killing Apathy!

Apathy can kill your motivation and results. Apathy can be categorized as: Indifference, Unresponsive, Unmotivated, Detachment, and a lack of passion and or actions. Almost paralyses folks. It can be an hour, a day, week, a month or even longer. Progressing to disillusionment and depression. Often leading to in acton. Destroying results, and lives. Every once and awhile, I get that feeling. But don’t let it stay long. I know, what the cost of apathy and in action costs. It cost goals. It cost money. It costs relations. We have to be able [Read More Now...]

Biz Strategy: Establish a strong marketing distinction.

It is not enough to have a good product, service or idea. You must have a better product orreason for people to buy your product. We call this Marketing Distinction. A compellingreason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in the marketplace [Read More Now...]

The 80/20 Rule

Most people, not all, but most, do busy work, not productive work. The focus on the 80 percent that is easy, not the 20 percent that is hard. Or the 20 percent that is going to make a difference in your life. Let me give you a typical to do list for some folks: Shower/Shave, and get ready. Drive to work. Listen to radio. Work 8/10 hours. Do what is urgent, not important. Boss calls, meeting, reports, answering the phone. Grab food. Cook, and clean. Maybe run kids to after school actives. Perhaps, some laundry, yard work, or house cleaning [Read More Now...]

Pre Framing Success Actions

By using language you can create some indirect pressure by linking actions with success. The pattern is “Results” and then cause “Actions” (to get to results). Let me give you a few examples: Successful people always take action when opportunity presents itself.Only the Rich think about debt as an important goal in life.Goal driven folks never wait for success, they take action.The wealthy use systems for building long term wealth.The rich have asset protection to keep them safe.Wealthy people know the power of mentorship. They use [Read More Now...]

The Conditioning Close and Objections

Master sales professionals realize the power of habit and conditioning. Masters know if they can condition you to say “yes” time after time, when the close comes, you’ll be more likely to say “yes.” Usually they ask a series of easy and correct questions they know the answer to is “yes.” For example: Your name is Mr. Joe Jones? “Yes.”
You live at 123 ABC Street? “Yes.”
You have two children? “Yes.”
You are 55 years old? “Yes.”
You are married? “Yes.”
You are interested in [Read More Now...]

January Barometer

The January Barometer, has been fairly accurate since 1950. A tremendous history of correlation, and hint as to future direction. Basically, the J.B. has 2 parts. First, if you look at the first 5 days of trading in January, it will give you a STRONG bias as to the this years direction for the over stock market. With about a 85% plus correlation. If the market goes up in the first 5 days of trading, the market will be up for the year. If it goes sideways, then the whole year will generally go sideways. If down, then 85% plus, the market will [Read More Now...]

Establish Positive Emotional Anchors to Your Product

Strategy: Establish positive anchors to your product. The first step is to establish what emotions you need to attach to your product. I imagine you want people to feel the following about your product: ExcitementConfidenceLogicAnticipation Certainly there may be more emotions to attach to your product: pride, achievement, security, association, and others. In fact, we could have a hundred different emotions to attach to a product – the more, the better! The trick is to make the person feel these emotions and then link them to your product. [Read More Now...]

21 Super Strategies!

21 Life Strategies for 2021. SUPER SELF & SUPER MIND. One of my mentors was a gentleman name Charles J Givens. He is best know for his financial books: Wealth without Risk, More Wealth without Risk and Financial Self Defense. Many folks do not know, he wrote a Great Personal Development book, SuperSelf. My first year working with Chuck, I spent promoting his SuperSelf and SuperMind. Working on the book, and workshops. He taught some valuable lessons, about life, relationships, performance, and growth. Here are few of the messages I recall: [Read More Now...]

Create a Sense of Urgency

Strategy: Use an incentive to close the sale. People love to get something for free. It’s an unexpected bonus. In the incentive close, you feature all your regular benefits. You sell the person on your product, service or progress. At the end of the presentation, you give them a compelling reason to act today — a bonus or incentive. What additional incentives could you give your clients? Extra service (one month, six months)Better response (24 hours)10% price discount
2 for 1Extended termsFree relevant information The incentive may [Read More Now...]

Puppy Dog, Conditional, & Columbo Close

Strategy: Use the Puppy Dog Close. If you take the dog home, you own it. You are not likely to return it. Professionals know if the prospect will try it, 98% will keep it. That’s why guarantees work. Get your prospect to try it once — to take a sample, to give it a test. How can you apply the Puppy Dog Close in your business? A sample?A 30-day free trial?A money back guarantee? Think for a moment how you could get people to try your product. Strategy: Use the Conditional Close This is best used when you hear, “I need to talk to…” [Read More Now...]

The Candle Stick Says…..

There are lots of Stock Traders out there that rely on Candlestick Patterns to trade. I don’t use them, as an absolute, but do use them regular to predict direction, or give me a hint as to what is next. Predicting the next few minutes if day trading or days if looking longer term. So here are 3 quick lessons on Candlesticks. Size of candle sticks. As the market gets close a support or resistance levels. The size of the candle stick will usually shorten. A hint the run up or the run down, is coming to end. 2. Doji. The CROSS, after a run [Read More Now...]

Rough and Tough! Faith!

Life can be tough. Whether it a financial hardship, emotional event, or just the grind of making money, looking after family, and balancing your life. IT can get rough. When it gets Rough, that were you have to get Tough. Yes, you need to put your noise to the grind stone. Work extra hours. Look for creative solutions. KEEP positive. Look we all have losses, we all have emotions that don’t support us (anger or frustration), we all get caught up in negativity or over whelm. Thoughts like I will never get out of this, or I am DONE. [Read More Now...]

PS: Christmas TRADE is doing well

The Christmas trade we took in Dec is up over 30 percent, and still a week left. We are in the money. Most folk bought the March DIA 300 for around 13.50 a share. $1350 invested in one single call options contract. It is over $17.00 (was 18.00 yesterday). System says to get out on Jan 15th. But remember you can always do a Trailing Stop any time (once you are in the money). Ya. I know. GREAT [Read More Now...]

January Barometer

January Barometer is a pattern watched since 1950. It gives us “hint” as to market direction early in the year.  Always interested to see what happens in the first week of trading in January (and the first month too). There is a pattern, that has a high correlation called the January Barometer. It is a 2 part pattern. First. As the first 5 trading days going in the stock market (S&P) so goes the balance of the year. Note that is the first 5 trading days, not the actual calendar days. There is about about 85% correlation based [Read More Now...]

10% Solution for Wealth

A10% plan can build your wealth. Do you think a person earning $20,000 per year can become a millionaire? Absolutely! Anyone can do anything they set their mind to it and if they develop a realistic plan and stick to it. Let’s take a look how. John is a hard working man earning $20,000 per year in his job. Through the lessons he has learned in this course, he has learned to reduce the money he is spending on taxes, life and health insurance, health care, food, and cars. He has also learned the importance of planning for retirement and [Read More Now...]

Keep the Conversation Open and Free Flowing

Strategy: Use questions to keep the conversation open and free-flowing. General questions to discover the needs, motivation and desires of the prospect will aid in the sales process. At this point, your objective is to gain as much information as possible. Use questions that do not limit your client’s response. Keep the questions open in nature. Stay with the W questions or Tell Me questions. What are you looking for?Why do you need it now?Where else have you been looking?When do you need it?Tell me a little about what you are looking [Read More Now...]

Christmas Trade

OK. This pattern has been around for 70 plus years. From Dec 1 to Jan 15th, the DOW JONES tends to go up on average 9 Percent. Since this is a historic pattern. We can profit from it. In Fact, I just read an article by Larry Williams, from http://www.stockcharts.com that went into more detail about the month of Dec, and addition patterns, some, winning 90 percentage of the time. But the basic pattern, can be played for success. Here is the way to play it: We are going to play an option. Options have hirer leverage, therefore we can make more [Read More Now...]

Internal or Externally Motivated

Strategy: Understand the Internal vs External sorter When you are speaking with individuals it is important to realize how the “sort” information. How they value information and accept statements. Basically, there are 2 types of personal sorts. People either value their own opinion most, or other peoples opinions first. Perhaps even multiple “other” opinions. Personal opinions, and statistical information. External sorters are relative easy. Testimonials, and even your opinion are important to them in making a decision. They may need [Read More Now...]
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