By using language you can create some indirect pressure by linking actions with success. The pattern is “Results” and then cause “Actions” (to get to results). Let me give you a few examples: Successful people always take action when opportunity presents itself.Only the Rich think about debt as an important goal in life.Goal driven folks never wait for success, they take action.The wealthy use systems for building long term wealth.The rich have asset protection to keep them safe.Wealthy people know the power of mentorship. They use [Read More Now...]

Master sales professionals realize the power of habit and conditioning. Masters know if they can condition you to say “yes” time after time, when the close comes, you’ll be more likely to say “yes.” Usually they ask a series of easy and correct questions they know the answer to is “yes.” For example: Your name is Mr. Joe Jones? “Yes.”
You live at 123 ABC Street? “Yes.”
You have two children? “Yes.”
You are 55 years old? “Yes.”
You are married? “Yes.”
You are interested in [Read More Now...]

Strategy: Establish positive anchors to your product. The first step is to establish what emotions you need to attach to your product. I imagine you want people to feel the following about your product: ExcitementConfidenceLogicAnticipation Certainly there may be more emotions to attach to your product: pride, achievement, security, association, and others. In fact, we could have a hundred different emotions to attach to a product – the more, the better! The trick is to make the person feel these emotions and then link them to your product. [Read More Now...]

Strategy: Use an incentive to close the sale. People love to get something for free. It’s an unexpected bonus. In the incentive close, you feature all your regular benefits. You sell the person on your product, service or progress. At the end of the presentation, you give them a compelling reason to act today — a bonus or incentive. What additional incentives could you give your clients? Extra service (one month, six months)Better response (24 hours)10% price discount
2 for 1Extended termsFree relevant information The incentive may [Read More Now...]

Strategy: Use the Puppy Dog Close. If you take the dog home, you own it. You are not likely to return it. Professionals know if the prospect will try it, 98% will keep it. That’s why guarantees work. Get your prospect to try it once — to take a sample, to give it a test. How can you apply the Puppy Dog Close in your business? A sample?A 30-day free trial?A money back guarantee? Think for a moment how you could get people to try your product. Strategy: Use the Conditional Close This is best used when you hear, “I need to talk to…” [Read More Now...]

Strategy: Use questions to keep the conversation open and free-flowing. General questions to discover the needs, motivation and desires of the prospect will aid in the sales process. At this point, your objective is to gain as much information as possible. Use questions that do not limit your client’s response. Keep the questions open in nature. Stay with the W questions or Tell Me questions. What are you looking for?Why do you need it now?Where else have you been looking?When do you need it?Tell me a little about what you are looking [Read More Now...]

Strategy: Understand the Internal vs External sorter When you are speaking with individuals it is important to realize how the “sort” information. How they value information and accept statements. Basically, there are 2 types of personal sorts. People either value their own opinion most, or other peoples opinions first. Perhaps even multiple “other” opinions. Personal opinions, and statistical information. External sorters are relative easy. Testimonials, and even your opinion are important to them in making a decision. They may need [Read More Now...]

Sales Tip 79: Trial Closes and Statements I was getting all my sales material together, and found a book by my friend Ted Thomas. A small little book with some big GEMS. Ted is a master presenter and closer. He has been doing stages for over 30 years. We believe in trial closes, and position statements, so here are few of mine (and some paraphrased his): Who wants more gold in their future, than their past?How long did it take to learn your current job, do you really expect to master “X” in 3 short days?How many of you deserve to be [Read More Now...]

Strategy: Minor Question Close The minor question close is similar to the alternative choice close. The difference is that you ask a processing question, not a choice of two orders. Is your name spelled with an “F?” As you are filling out the order form.Do you want the extra service contract?Is delivery on Monday okay or would Tuesday be better?Did you want a red tie with the jacket?Did you want to full pay and get the bonus today?Are you using a credit card or check to pay for it?Which advanced course do you want to go to first? Buy [Read More Now...]

Strategy: One Reason Close Prospects usually have lots of reasons not to buy. If you let them, they could spend all day giving you tons of reasons. You need to find one reason that, if dealt with, will motivate them to action. I know there are a few reasons you may not buy today, but what is the one key reason that’s holding you back? The one major issue.There are 50 plus reason, you may not buy the program, but what is the one reason, that is hold you back.If there was something holding you back what would it be?Lots of folks say [Read More Now...]

Sales Tip: Good Story Close Strategy: Use the One Good Story Close. Everyone loves a good story, especially one with a happy ending. What is interesting is that we, as human beings, actually learn best through stories. It sinks directly into our subconscious minds. Stories sell! Develop some great stories to deal with objections (price, value, procrastination or taking action). Here is my story about commitment and desire. I was a fledgling sales representative working as a headhunter. The first week I did not think I was going to make it. It [Read More Now...]

At the core of selling are 3 keys that compel the sale: First is value selling. Providing a solution to the problem. You must ensure you stack the value to overwhelm the logical reason to buy. Second, is creating emotional and physical rewards for buying. Third., is creating pain, if you do not buy. Let me give you an example. Value. This program, can change your life. Creating 3 million dollars in value in the next 5 years. Allowing you to phase out of the 40/40/40 job, and develop cash flow from assets. Where [Read More Now...]

I am a student of success. Always improving my skills. I believe professional sales people must sharpen the saw regular or you are working with a dull axe. Which is tough to cut down trees. A little while ago, I spent 3 hours listening to Jordon Belford (Wolf of Wall Street). Listening to his take on selling. Here are few comments, suggests, and techniques from Belford: Get your inner game in place. You have to believe in yourself and product.Get your outer game in place. Learn the skills of sales. Number 1 be a closer. Know your product , [Read More Now...]

􀁚 Every question, comment, explanation, body movement and statement has a closing intent. It is almost an unconscious capacity; a deep inner knowledge that every action must bring you closer to the consummation of the sale. In isolating their skills and techniques, there are five major areas on which closers concentrate, either consciously or unconsciously. They are: 1. Assumption 2. Value Creation 3. Objection Reduction 4. Applied Pressure 5. Sequential Action Strategy: Develop an assumptive style and language. From initial contact to [Read More Now...]

Strategy: Dealing with FEAR Students often have or create fear when making a decision. Good instructors, have set the tone for fear. For example, saying WHEN AFRAID, TAKE A STEP! But even then, students will have fears. So here are a couple of ways to deal with the fears. Successful people often had fears. But when fear raised its ugly head, they took a step forward any way. Pick successful person, and talk about their challenge. Sylvester Stalone (hundreds of rejections for rocky). Tell a story of a successful person.Probe their own past. Let [Read More Now...]

This is an old strategy, but a good one. Essentially, you are going to agree with the prospect, and then change their way of looking at the problem. Let us say, they are concerned about MONEY. The script might be some thing like. I can understand how you feel that way. Some folks consider 30k a lot of money. In fact some of your student actually felt that way in the past. But once they joined our program and done a few deals, either wholesale or Lease with option to buy, this is what they found. The income and the big hits of cash, more than [Read More Now...]

Most of the time, “Let me think it over” is a stall tactic, and not the real reason, the person is not moving ahead. Usually, it is a sign, of: Doubt, Lack of Value or Fear. There are several ways you for you to deal with this statement, or objections. Lets look a few language patterns, that can make a major difference in your closing: Question the statement. “you need to think about it?” Don’t say anything. Let them respond. Often they will tell you more information, which will allow to close.I understand, but let me ask you [Read More Now...]