Marketing Distinction

October 5, 2017 | Filed under: Business

Strategy: Establish a strong marketing distinction.

It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in the marketplace that sets them a part from the competition, or makes them very memorable.

Remember these companies: 

  • Hertz. We are number 1. 
  • Avis. We try harder. 
  • Pepsi. The choice of a new generation. 
  • Pizza Pizza. 30 minutes or free. 
  • Nordstrom’s. No questions asked return guarantee. 
  • Coors. Mountain fresh.

Marketing distinction is usually, a key reason folks want to use your service. It might be: 

  • 24 hour customer service (and your competitor has 12 hours service). 
  • Unique delivery mechanism.
  • Books getting download or immediate access.
  •  Specialized service. We only do brakes (nothing else).
  •  Full service. We are the one stop for all your financial needs
  •  Quality. We are the best in the market
  •  Guarantees. 100% money back guarantee.
  •  Consulting. We support your product, for 1 year

Or even emotional association. Freedom. Sex. Love. Achievement.

 

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