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Storying Telling for Sales Presentation

Here’s a basic storytelling format for short 5-10 minute stories:

 1. Introduction:

– Setting: Describe the world or environment where the story takes place. This sets the tone and atmosphere for the listener.

– Character Introduction: Briefly introduce the hero and any other essential characters. Give the audience a reason to care about them or connect with them.

 2. Establishing the Problem:

– Inciting Incident: Something happens that disrupts the hero’s regular life. This is the event that propels them into the story.

– Stakes: Clearly outline what’s at risk for the hero. This is what makes the story meaningful.

 3. Heroโ€™s Response:

– Initial Reaction: The hero’s first response to the problem. Often, this is a moment of doubt or hesitation.

– Decision to Act: Something motivates the hero to take action, whether it’s an inner conviction, a friend’s advice, or an external event.

 4. Journey and Obstacles:

– First Challenge: The hero encounters their first obstacle. This shows the audience what the hero is up against.

– Second Challenge: A slightly tougher challenge, possibly testing a different aspect of the hero’s character or abilities.

– Climactic Challenge: The most difficult obstacle. This is where the tension is at its highest.

 5. Resolution:

– Overcoming the Climactic Challenge: Showcase the hero’s growth, determination, or cleverness.

– Success: The hero achieves what they set out to do. The problem established at the beginning is resolved.

 6. Conclusion:

– Reflecting on the Journey: A moment for the hero (and the audience) to think about what they’ve learned or how they’ve changed.

– Returning to Normal: Show a glimpse of the hero’s life after the adventure, highlighting any positive changes or growth.

Here is an example of a demonstration.

1. Introduction:

– Setting: A bustling modern city where life is fast and expenses are high.

– Character Introduction: Sarah, a single mother of two, juggling multiple jobs, always finding herself in a never-ending cycle of debt.

2. Establishing the Problem:

– Inciting Incident: Sarah receives a notice warning her of impending bankruptcy if she doesn’t settle her outstanding debts within three months.

– Stakes: If she declares bankruptcy, she risks losing her home and failing to provide for her children.

3. Heroโ€™s Response:

– Initial Reaction: Sarah is overwhelmed, feeling like she’s hit rock bottom.

– Decision to Act: After seeing a book on wealth management in a store, Sarah decides to learn about financial principles and change her life.

4. Journey and Obstacles:

– First Challenge: Sarah struggles to understand the basic concepts of managing money, saving, and investing.

– Second Challenge: She’s met with skepticism from friends and family who think she’s wasting her time.

– Climactic Challenge: Facing the deadline of the bankruptcy notice, Sarah has to implement everything she’s learned to negotiate with creditors, restructure her debts, and find new avenues of income.

5. Resolution:

– Overcoming the Climactic Challenge: Sarah consolidates her debt, begins investing wisely based on her newfound knowledge, and even starts a side-business.

– Success: Not only does she avert bankruptcy, but over time, Sarah finds herself living a life of financial stability, and eventually, prosperity.

6. Conclusion:

– Reflecting on the Journey: Sarah understands the importance of financial education and how it’s changed her life.

– Returning to Normal: From being on the brink of financial ruin, Sarah’s life is now filled with hope. She’s sending her children to good schools, living in a better home, and teaching others about wealth principles.

This story demonstrates the transformative power of knowledge and the impact of determination and resilience in the face of adversity.

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