Storying Telling for Sales Presentation
Here’s a basic storytelling format for short 5-10 minute stories:
1. Introduction:
– Setting: Describe the world or environment where the story takes place. This sets the tone and atmosphere for the listener.
– Character Introduction: Briefly introduce the hero and any other essential characters. Give the audience a reason to care about them or connect with them.
2. Establishing the Problem:
– Inciting Incident: Something happens that disrupts the hero’s regular life. This is the event that propels them into the story.
– Stakes: Clearly outline what’s at risk for the hero. This is what makes the story meaningful.
3. Heroโs Response:
– Initial Reaction: The hero’s first response to the problem. Often, this is a moment of doubt or hesitation.
– Decision to Act: Something motivates the hero to take action, whether it’s an inner conviction, a friend’s advice, or an external event.
4. Journey and Obstacles:
– First Challenge: The hero encounters their first obstacle. This shows the audience what the hero is up against.
– Second Challenge: A slightly tougher challenge, possibly testing a different aspect of the hero’s character or abilities.
– Climactic Challenge: The most difficult obstacle. This is where the tension is at its highest.
5. Resolution:
– Overcoming the Climactic Challenge: Showcase the hero’s growth, determination, or cleverness.
– Success: The hero achieves what they set out to do. The problem established at the beginning is resolved.
6. Conclusion:
– Reflecting on the Journey: A moment for the hero (and the audience) to think about what they’ve learned or how they’ve changed.
– Returning to Normal: Show a glimpse of the hero’s life after the adventure, highlighting any positive changes or growth.
Here is an example of a demonstration.
1. Introduction:
– Setting: A bustling modern city where life is fast and expenses are high.
– Character Introduction: Sarah, a single mother of two, juggling multiple jobs, always finding herself in a never-ending cycle of debt.
2. Establishing the Problem:
– Inciting Incident: Sarah receives a notice warning her of impending bankruptcy if she doesn’t settle her outstanding debts within three months.
– Stakes: If she declares bankruptcy, she risks losing her home and failing to provide for her children.
3. Heroโs Response:
– Initial Reaction: Sarah is overwhelmed, feeling like she’s hit rock bottom.
– Decision to Act: After seeing a book on wealth management in a store, Sarah decides to learn about financial principles and change her life.
4. Journey and Obstacles:
– First Challenge: Sarah struggles to understand the basic concepts of managing money, saving, and investing.
– Second Challenge: She’s met with skepticism from friends and family who think she’s wasting her time.
– Climactic Challenge: Facing the deadline of the bankruptcy notice, Sarah has to implement everything she’s learned to negotiate with creditors, restructure her debts, and find new avenues of income.
5. Resolution:
– Overcoming the Climactic Challenge: Sarah consolidates her debt, begins investing wisely based on her newfound knowledge, and even starts a side-business.
– Success: Not only does she avert bankruptcy, but over time, Sarah finds herself living a life of financial stability, and eventually, prosperity.
6. Conclusion:
– Reflecting on the Journey: Sarah understands the importance of financial education and how it’s changed her life.
– Returning to Normal: From being on the brink of financial ruin, Sarah’s life is now filled with hope. She’s sending her children to good schools, living in a better home, and teaching others about wealth principles.
This story demonstrates the transformative power of knowledge and the impact of determination and resilience in the face of adversity.