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Alternative choice and Ben Franklin Closes

Strategy: Alternative Choice Close. One of the oldest and most effective closes is the alternative choice close. Rather than asking for the order, ask a question to which the answer is yes, or yes. üü Would you like that to start on Monday or the week after? üü Do you want add software or not? üü Are you thinking about the Gold or the Platinum program? üü Which program do you want to start with? The answer to the question is a sale no matter what. What are five alternative choices you can use in your business?

Strategy: Use the Ben Franklin Close. Sometimes, all it takes to convince a prospect is a summary of the pros and cons of your product or the decision. It works by having the prospect draw a “T” on the sheet, then listing on either side of the lines the benefits and the objections. It can be used for procrastination as well -­‐ all the reasons to “act now” or “wait.” Usually, you will help the prospect with advantages and say nothing when it comes to the disadvantages. The process is followed with a closing question like, “Can you see all the advantages to move ahead today?” Take a moment to develop your advantages.

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