Articles to Read

Business

Marketing Distinction

Strategy: Establish a strong marketing distinction. It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in the marketplace that sets them a part from the competition, or makes them very memorable. Remember these companies: Hertz. We are number 1.Avis. We try harder.Pepsi. The choice of a new [Read More Now...]

21 Free or Inexpensive Marketing

21 Free or Inexpensive Advertising and Marketing Strategies I was teaching a business workshop recently, and someone asked, If you had a limitedbudget for marketing what would you do? Well, I have as an entrepreneur, had limitedbudget a few dozen times, and the following strategies have always served me well. They WORK! 1. Write articles about related information in publications (i.e., web sites, article submission sites, trade journals, newspapers, local papers and professional publications). 2. Contact your local community cable station [Read More Now...]

The Magic of Language

My NLP and Sales journey, had me looking at how language can be a great advantage. Some language patterns, are very useful. In particular hypnotic language. Language that often gets use to agree, or acknowledge agreement, without us even being aware we doing so. There are some great patterns out there, but let me give you a couple as an example. Pattern: You probably already know…… You probably already know the power of a strong language patterns. On a DEEP level, you already know, how to use indirect communication to make the [Read More Now...]

Hidden Language

When I was in my 20’s, working in Brampton, Ontario, for Rogers Cable TV. I went to a hypnosis show. And because of my Superior Mind, decide I was going to get “hypnotized”. Actually, I was going up on stage, to prove to myself, I could not be influenced that way. Well. When I found myself, stripping on stage, and throwing my shirt into the audience. But for some reason, could not get the zipper of my pants down. No matter what I tried. Only to realize later, that was a hypnotic command. Suddenly, I realized, I could (and [Read More Now...]

Colors have Hidden Meanings

You can have a great idea or distinction but damage the company, by picking the wrong colors, fonts, or image for your business. Your image has to match your message. So let’s look at colors and print considerations for specific messages.  Color Meaning/Emotion  Red Passion, excitement, rage, intensity and action  Orange Warm, jovial and energetic  Yellow Caution, cheerful, health, clean and inspiration  Green Cool, natural, refreshing, and peaceful.  Blue Cold, relaxing, and stable  Purple Dignified, [Read More Now...]

Reminder From Jim Rohn

Re reading,5 major pieces of the life puzzle (jim john). Some notable concepts and ideas: Personal Philosophy. Develop your own personal philosophy. I wonder if this is why I developed the 11 commandments of a Jedi. đź™‚ And now the Francis Foundational 17.  Learn. Learn from your experiences. Coaches (out side voices). Other peoples success. Observe. Listen. Take notes. Books. Journal.  Success. Simple disciplines practiced every day.  Attitude is key. Attitude about past, present and future. Design a better future. [Read More Now...]

9 Best Offers of all time!

When writing powerful copy, in newsletters, direct email, brochures, ads, or any kind of marketing, it is important to keep in mind a compelling offer! Offers make copy and sales script work. Copy writers and direct marketers have known for years what offers work. You will see “similar” offers in all direct mail, newspaper ads, emails, because they work. If they work use them. Strategy: Use the top 9 offers on your site and in your email (think about using them in telemarketing, direct mail, brochures and display ads too)  OFFER #1: [Read More Now...]

Work the Business, Not in it!

If you want to become an expert you should know that nothing is easy in this world. Whether you want to become an expert cook or a real estate agent you will have to work day in and day out to be the best. If you want to become an expert it will take 10,000 hours of study and work.  If you are planning to do it yourself you will be making the biggest mistake of your life. DIY is not only costly but also it might take you 30 to 40 years to become an expert in a specific field.  If you want to be an expert remember that it is not [Read More Now...]

Marketing thoughts with Jay Abraham

Spent an hour on the phone with my friend Jay Abraham talking some potential business together. Reminded me of the GREAT stuff he teaches about Marketing and Growing a Business. Lessons Like his Keys to success in Your Marketing Genius: -Test. -Forget Institutional marketing-Sell, don’t just entertain. -Evaluate performance. -Offer more than competition. -Past direct mail, gives us a hint.-Test headlines.-People respond the same way for 100 years.-Be specific no general.-Tell a story.-Make it [Read More Now...]

How Brand a Company.

How to Brand a company. Some ideas for YOU! And ME!Recently, I have been considering doing another Seminar Company. Therefore, thinking about: o Mission of the company. o Domain names. o Company name. o Direct and indirect messages. o USP. Unique Selling Principle. o Distinction. o Legal protection. o Potential logo (images). o Position in the market. That’s a lot for a company name, logo and domain name to convey. So. Going over my notes, cheat sheets, and name game, to come up with the perfect name. OK. Maybe version one names. Things do [Read More Now...]

Strategy: Use the 4 step simple ad system for writing an ad

A good ad grabs attention, uses features and benefits to sell with a strong emotion, and a call to order. In fact a good ad can be the beginning of a brochure, sales letter or web site page Step 1: Use an effective grabber headline. Actually creating an ad for the ad. A reasonpeople want read more. [Read More Now...]

Strategy: Include your M.D. in your company message and image.

Once you have an M.D. reduce it down to a simple and effective statement and include inyour marketing materials, business cards and advertising. By integrating your message inyour marketing you reinforce the message, ensuring both your clients and employeesunderstand the uniqueness of your business. [Read More Now...]

Biz Strategy: Establish a strong marketing distinction.

It is not enough to have a good product, service or idea. You must have a better product orreason for people to buy your product. We call this Marketing Distinction. A compellingreason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in the marketplace [Read More Now...]

Cash Flow Strategies. 147 of them. :)

Loss of Income? Furloughed? Need Extra Money? 2sd Income? Does not really matter. Find attached over 147 money making ideas. Just a few: Sell your junk (treasures) on Ebay. Build an Amazon store. Rent out that extra room, or garage space. Rent out your car. Get paid to put signs (wraps) on your car. Trade for a living. Buy real estate for no money. Get paid for you opinion on products. And many more. Click Here and Down Load the [Read More Now...]

20 Tips to get a BETTER deal!

1. Everything is negotiable Keep an open mind about what is negotiable. You may believe retail prices in stores are the bottom line, but they are not! There are very few non-negotiable products or services. Try to negotiate and you will be surprised what you can get. 2. When is the best time to negotiate? Negotiate when your opponent is happy or content. They’ll be less likely to give you opposition and say no than when they are unhappy or feeling discontent. When you have the advantage, all of the pressure is on them. You should also [Read More Now...]

Branding, Naming and Message

Recently, I have been considering doing another Seminar Company. Therefore, thinking about:  Mission of the company. Domain names. Company name. Direct and indirect messages. USP. Unique Selling Principle. Distinction.Legal protection. Potential logo (images). Position in the market.  That’s a lot for a company name, logo and domain name to convey.  So. Going over my notes, cheat sheets, and name game, to come up with the perfect name.  OK. Maybe version one names. Things do [Read More Now...]

Keys to a Good Ad

It does not matter if you are writing: a classified ad, newspaper ad, sales page, landing page, direct mail piece, webinar, or flyer, there are certain keys that are common and make a successful AD. A key to success is often: Grab Attention. This is often done with a Grabber Headline. Something that is curious, dynamic, results driven, or a HOOK. A reason to read more. I have hundred of grabber headlines. Most I did not create I borrowed. Once that grabbed my attention, So, i can use them on some future ad. A few years ago, I found a COOL web [Read More Now...]

147 Money Making Ideas

Wrote this for a friend last year. Some ideas to make money on line. Benefit from assets. Rent or Sell. Sell on Ebay or Amazon. Improve ROI. Make your money make money. Get money for advice, or opinions. Rent your car. and MORE. ENJOY! Download now at 147 Ideas. [Read More Now...]

Branding a Company

Recently, I have been considering doing another Seminar Company. Therefore, thinking about:  Mission of the company. Domain names. Company name. Direct and indirect messages. USP. Unique Selling Principle. Distinction.Legal protection. Potential logo (images). Position in the market.  That’s a lot for a company name, logo and domain name to convey. J So. Going over my notes, cheat sheets, and name game, to come up with the perfect name.  OK. Maybe version one names. Things do [Read More Now...]

FREE Newsletter?

Strategy: Incorporate a FREE newsletter to capture emails and provide a re-marketing opportunity. One of the best strategies is to use free newsletters to capture a person’s email and provide the opportunity for repeat marketing. If fact you want to have a specific marketing plan for turning “prospects” (solicited emails) in to customers. 6-12 step processes to ensure you maximize the database. The steps may look like this: Initial Contact. Respond to the first email with a thank you letter. The letter will highlight important features [Read More Now...]

The Name Game

Strategy:Use the namegame topick a name foryour company and or product. I had the rare privilege of working with over 50 plus millionaires. One of them had a cool way of picking names for products. He showed it me one meeting, and I refined it into the NAME GAME. Recently a few ice hockey friends and I were at an adult ice hockey tournament in Las Vegas. We go to 2 or 3 tournaments, each year as a team. Any way after the games, we were enjoying a relaxing drink and complaining about what we did not like about hockey tournaments. In particular [Read More Now...]

Google Plus

Strategy 103: Start Using Google Plus NOW! I am fairly new to Google Plus. Just started to build my profile, circles and use. Rather than try and figure it out myself, I went to friend of mine to tap his expertise #AlexMendossian He is quickly becoming the leading authority on Google plus, and he is a great internet and marketing guy. http://www.alexmandossian.com I spend 3 days with him recently to learn how to a professional hangout. It rocked.  Seeing the value in Google Plus and hangouts, never mind I a pretty sure Google will [Read More Now...]

13 Commandments of Selling

Environment (Planning the process).You must be prepared to manage the emotion, state, behavior and actions of your client (and yourself). That means you have to have objectives for each section, a plan in terms of outcome, and a plan for selling. Never try and just wing it.Rapport.Build rapport at a conscious and subconscious level in a short period of time. Students, clients, or attendees must like and respect you. Therefore, you must relate to them personally.Permission Frame.Ask permission to be direct, open, and make suggestions for change [Read More Now...]

Learn how to conduct Seminars for Big CASH

Excited to do the Seminar of Seminars workshop with William Bronchick in June. Seminar of Seminars June 22/23 in Denver (only $997 for 2 jam packed days) The last was filled with pearls of wisdom, on filling, marketing, product development, selling and selling from stage. Here is a teaser from the last time.  Check it out [Read More Now...]

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