I am going to do a quick and dirty reference for more money or capital. Then go into more detail for each (later). As well as, talk about business credit and grants. And remember the best time to build personal and business credit is when you do not need it. 1. Peer to peer. Peer […]
Business
Writing Grabber Headlines
September 22, 2018
Articles, web sites, flyer or ads need strong grabber head lines. Headlines, are really selling the AD. Getting folks to read more. Therefore, the need to in interesting, funny, unique, entertaining, and curious. Years ago, I taught a business work shop, where we did brainstorming on head lines. We came up with few great ones […]
Business Structures
September 19, 2018
Sole Proprietorship A sole proprietorship is owned by an individual. Generally there is no need to file legal papers and all income is reported to the IRS on Schedule C of the individual’s 1040. The owner is personally responsible for the organization. Advantages Disadvantages Minimal legal and filing fees. Owner has direct control of company. […]
Getting Started as a Speaker
September 10, 2018
There are 100’s of tactics, strategies and systems to become an effective trainer and speaker. Folks often say, where do I start? So, thought I would give you a starting game. Strategies for Speakers and getting started: Set up a structure for business growth and tax advantages. Work on your sales skills. Knowledge and education. […]
How to overcome the Negotiation Stumbling Blocks
August 30, 2018
Every once and a while when you are negotiating you get stuck. They are fixed on their position and you are fixed on yours. In those situations, it is best for you to “explore” and see if there room for movement, common ground and even get agreement about the situation (to build rapport). Use questions, […]
Creating a Marketing Distinction
May 22, 2018
It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors. If you think of solid companies, they often have a unique distinction in […]
Building Business Credit
May 4, 2018
If you are in business, and or trying to build a business, you know the need on occasion for additional capital, to cover a cash flow shortage, buy assets and grow. Certainly, you put in your own money, but a better plan is to build business credit. Over time, build a commercial credit file. So, […]
Negotiation Strategy: Good guy, Bad guy
April 5, 2018
One of the oldest tactics in negotiation is the good guy/bad guy routine. It can be done when you have two negotiators—a team of negotiators. One negotiator acts overbearing, aggressive and pressuring while the other acts compassionate, flexible, and open. They take turns negotiating with the opponent. Often the good guy acts as if he […]
Starting with the Internet
February 17, 2018
So. I have been gone for a while. Actually, been doing a number of workshop around the world. I was in the UK, Australia, South Africa, and all over the USA. Busy. Recently, I was with some old friends, doing a Hilton Business Workshop. We talked about starting a business, with a focus on growth, […]
21 Free or Inexpensive Advertising and Marketing Strategies
December 10, 2017
I was teaching a business workshop recently, and someone asked, If you had a limited budget for marketing what would you do? Well, I have as an entrepreneur, had limited budget a few dozen times, and the following strategies have always served me well. They WORK! 1. Write articles about related information in publications (i.e., […]
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