Jim Francis Blog: Your Connection to Wealth and Prosperity

You can have a great idea or distinction but damage the company, by picking the wrong colors, fonts, or image for your business. Your image has to match your message. So let’s look at colors and print considerations for specific messages.  Color Meaning/Emotion  Red Passion, excitement, rage, intensity and action  Orange Warm, jovial and energetic  […]

Strategy: Establish a strong marketing distinction. It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors. If you think of solid companies, they […]

Strategy:Use the namegame topick a name foryour company and or product. I had the rare privilege of working with over 50 plus millionaires. One of them had a cool way of picking names for products. He showed it me one meeting, and I refined it into the NAME GAME. Recently a few ice hockey friends […]

21 Free or Inexpensive Advertising and Marketing Strategies I was teaching a business workshop recently, and someone asked, If you had a limitedbudget for marketing what would you do? Well, I have as an entrepreneur, had limitedbudget a few dozen times, and the following strategies have always served me well. They WORK! 1. Write articles […]